On Your Marks…Get Set…

November 9, 2016



We hope we got your engines racing with the reveal of the new Hess Truck!

The 2016 Hess Toy Truck and Dragster is the perfect combination of the classic toy with a modern and sleek twist. No other Hess truck has the power of this years’ Dragster or a mechanism with as much innovation. These toys for boys and girls will surely be Christmas gift favorites and we can’t wait to see how you play with them!

Have you caught the new commercial yet?  To capture the authenticity of the drag racing scene, this year’s commercial was filmed on location at the iconic Pomona Raceway in Pomona, California, which will host the 52nd Annual Auto Club NHRA Finals starting this weekend. Catch all the fun live on the Fox Sports Network and you’ll likely even catch our first ever nationwide broadcast of a Hess Toy Truck commercial. And for those lucky Hess fans who got their toys as soon as it went on sale this year, they can watch the races while playing with their very own Dragsters at the same time!

The stadium might look slightly different on TV than you see in our commercial. Using a little Christmas (and movie) magic, we transformed this iconic sunny southern California arena into a green and white winter wonderland.


Just like our latest toy, our camera also “had more power than ever” this year. Mounted to a high speed SUV, the camera raced down the championship track to bring unmatched realism to the drag racing scene.


It was so much fun that Santa himself took time away from building the toy trucks in the brisk North Pole to enjoy the warm weather and the company of our famous choir cast.



As we always promise, the 2016 Hess Toy Truck and Dragster is better than ever. The truck features LED lights, a slide-out ramp, and four realistic sounds, including a race starting countdown. Together, the duo features green accents, sleek chrome styling, and more than 50 brilliant lights.


Quite possibly the coolest feature, though, is the wheelie poppin’ power of this year’s Dragster. The Dragster’s innovative weight-transfer design and pull-back friction motor enable launch in either a flat or wheelie position. It’s nearly 40% larger than our last race car and by far the biggest accompanying car we’ve ever had! Also, this is the first time the accompanying vehicle, in this case the Dragster, has LED lights included as headlights.


A 52-year-old tradition now, the Hess trucks always make great gifts for kids, adults and something the whole family can enjoy together. We love how families pull out their past Hess trucks and play with them all at once. Now this year’s play will be extra fun as families can race each other, although we have a feeling we know which Hess racer will win!

We want to see you play and race your new toy so please share pictures with your 2016 Hess Toy Trucks as your stories and photos might be featured next month! We love seeing how the Hess Trucks are a part of your holidays every year so please keep sharing your reactions, favorite Hess Toy Truck memories, Hess history and more on our FacebookTwitter, or Instagram pages. Be sure to tag @hesstoytruck!