Introducing the 2015 Hess Toy Truck!

October 19, 2015

Have you heard the news?! The 2015 Hess Toy Truck has been revealed and it’s a…drum roll, please…Hess Fire Truck and Ladder Rescue! The 2015 Hess Fire Truck and Ladder Rescue goes on sale nationwide Sunday, Nov. 1 at 12 a.m. EST here on our website.


Today we also are revealing our new blog called “Hesstory.” Get it? Cute, right?! Each month we will bring you new and interesting stories about our history and our fans. We thought we’d kick off this new blog by explaining a bit more about the “Hesstory” of the reveal.

Why do we do a reveal?  Every year the latest and greatest toy truck design is kept as a closely guarded secret until just before the toy goes on sale. No one wants to know their presents before mom, dad or Santa brings them, right? Just like the surprise we each get when we unwrap our holiday gifts, we like to create a special day where we surprise our fans with that gift of the reveal as we get close to our selling season. That’s why we keep the design and look of the toy top secret every year. It’s part of the Hess Toy Truck tradition and has been since the first truck was revealed in 1964. It’s one of the many things that helps make the Hess holiday season so fun and exciting!

Hess fans always eagerly anticipate what the new truck will be and we love hearing about their reactions. Below are some of our favorite reactions by fans on the Hess Toy Truck Facebook page and the forums on our website from the past couple of years. What was your reaction to the 2015 Hess Fire Truck and Ladder Rescue? Make sure to visit Hess Toy Truck on Facebook, Twitter, or Instagram  and share your reaction to the reveal, as well as stories about how you and your family have enjoyed the Hess Toy Truck over the years. And definitely share with us if you are the lucky winner of one of the individually numbered Silver Edition collectibles. You never know, your stories may make an appearance on this blog! Make sure to tag @hesstoytruck and use #2015HessToyTruck.


2014 Hess Toy Truck and Space Cruiser with Scout


Pauline Labrecque: I’m loving all the Hess trucks. Can’t wait for this to come in. I don’t know who has more fun… my grandson or myself!

Jay Farrell: I can not wait to see it in person and turn on ALL THE LIGHTS AND THE SIRENS.

Sharon Jester Rogers: I love it sooo much! My Dad would have loved this set very much.

Billy Launders: I have to admit, you guys have outdone yourselves this year. I cannot wait to add this one to my collection.

Billy Artis: LOVE IT!!! Will be in my collection!!!

Artie Weber: This one is out of this world! Haha


2013 Hess Toy Truck and Tractor


Robin Rufrano-Hawkins: Cannot wait to get the truck and also excited to see the 2013 Hess Truck Commercial.

Michelle Morrissette Parks: My grandson put his Hess trucks all around him in a circle (12 of them) and had them watch a car movie with him~ sure he’ll be waiting for Santa this year too!!

Bill Brandt Sr.: Great truck this year!! They get better every year!!!!!!!

Molly Sykes Crankshaw: 10 years of Hess Trucks! 2004-2013. We love them!

Bob Pannell: I am 60 years old and I still want my Hess trucks every year they come out, and now I can’t wait for next year to get here. LOL