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Hess Toy Trucks: A Tradition of High-quality and value

Created as a way to provide a fun, high-quality, and affordable toy for families during the holiday season, the first Hess Toy Truck was introduced in 1964. Ever since, the annual release of a new toy truck is a highly anticipated event and a treasured holiday tradition for millions of families.

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60+ Years of Memories. Countless Stories.

From first unboxing moments to holiday traditions passed down for generations, our fans share why Hess Toy Trucks are more than toys – they’re memories built to last.

My Mom started buying the holiday truck when I was born. (She has that part of the fleet at her house).

Now I buy Hess toys every year for my kids, in addition to the Hess plush. Can't wait to see the new truck that's coming out for Christmaaaaaaaaas this yeeeear! #iykyk #ItsBetterThanEver

Jessica A.

My son has a Hess truck for every year of his life. The tradition was started the day he was born by his grandmother. When she died I took over the tradition.

Thirty seven years of Hess trucks! It just wouldn't be Christmas without a Hess truck under the tree.

Dale H.

When my son, who is 36, was small, his grandmother gave him Hess trucks for Christmas.

His son, my grandson turned 2 in March, I started collecting them for him before he was born. He absolutely loves all his hess trucks.

Karen R.

Their great grandfather started the collection for their dad in the 80’s…the tradition has continued with our grandchildren!

Donna P

I have been buying Hess Trucks for my boys for over 40 years and for my grandsons for over 20 years. The new babies love the plush ones the best with the lights and sounds holds their interest as young as 3 months old. I love giving them as Baby Shower gifts.

Debbie T

I started the Hess truck tradition with my son who is now 35. Today I continue the tradition with my grandsons who are 2 & 4. I don’t know who gets more excited, them or me. I get the minis, plush and bigger ones every year. I always order 2, one for them to play with and one to ‘save’.

Rhonda H.

It wouldn't be Christmas without a Hess Truck. We have had this tradition for over 50 years. The family has expanded, and we are glad to have the Mini's to give as birthday gifts. The soft boat and bus are big hits with the youngest grandkids. Please keep up the fantastic designs and durability of your products.

Bob S.

My father started the tradition of buying these for my son when he was born each Christmas. My daughter now enjoys receiving the soft trucks that play music each year as well!

Kristen Z.

I have been building a collection for my two boys starting at their birth since 1987. The quality and selection each year has been great! Thanks Hess for having such a great program!!

Bob M.

Christmas would not be Christmas without a Hess Truck under the Tree Christmas morning in our house hold! Thank you so much for all the memories!

Nancy L.

Seeing the joy on my nephews faces when they open their Hess Trucks makes me so happy. I was in their shoes at the same age

Andrew B.

My 4 year old loves playing with my childhood Hess trucks and his new ones with the truck lights on!

Justin W.

I've been collecting these my whole life. The tradition started with my father who bought them as Christmas gifts from the local Hess Toy Truck gas station. Great memories!

Chad V.

My grandparents bought me 1 every year until I became an adult now I buy my own an also buy and sell and make others happy with them as I am

Curt K.

My son has gotten a Hess Truck every Christmas since he was born. He is now 28. He used to get 2, 1 to play with and 1 to put away. In 2021 I added the Plushies to the collection. He looks forward to them every year!!

Marcie D.

I get all of the trucks for my great nephew. He loves them and can't wait for the next ones to arrive. I've gotten him every one since he was born, starting with the plush truck.

Fran N.

I’ve bought my son a Hess Toy Truck every year since he was born. This will be year 8. These trucks are so durable! We love them.

Alexis G.

I have bought Hess Toy Trucks for my son and now for my Grandson! They're always a great gift and so much fun!

Deb B.

My grandsons love all the trucks. Still have the trucks from my son and my brothers!!! Best made trucks ever.

Vicki C.

I have gifted so many Hess Trucks for so many years! Lost count! Even girls love them!!

Marie C.

I display my trucks for Christmas making a tree design and lighting them every night. I started getting the minis to add to the collection. Everyone loves the Hess tree.

Iris V.

My husband got a truck every year for Christmas. We continued the tradition with our daughter. My husband still collects them and I buy the special editions for him. ❤️

Danyell G.

Hess trucks have been awesome. I always read how much are they worth well in our family they are priceless just watching my grandson playing with them. Thank you Hess

Alba A.

Great toys! I buy them for my grandson and he loves them! Fantastic products!

Roberta A.

Been getting trucks for my nephew for 40 years. He always looks for his collection truck and mini collection first thing Christmas morning. Thanks for never disappointing him with new selections each year. Happy 40 to him this year! Thank you!

Barbara W.

My sons received Hess trucks every year from their grandfather. When he passed away, we kept the tradition going. Our sons are in their fifties and still receive a Hess truck for Christmas every year.

Judy M.

Sons got Hess trucks from my mom “ grandma” who bought both of them trucks for years . Even batteries included in price.

Anna P.

My dad started the Hess truck tradition when my baby brother was born in 1992. He did it every year until he was 18 & then started the tradition back up with his grandkids. Since my dad passed in 2021, we’ve kept the tradition alive each year for our three boys.

Jessica P.

I have been buying Hess Toy Truck for many years! It was a tradition back in 80's when the Hess Truck came out on Thanksgiving Day that we would drive out of state to nearest Hess Station to buy trucks as Christmas gifts for not only our young boys but our "older" boys in the family who collected the trucks too! I have purchased a Hess truck for each of my grandsons since they were babies, now I get the joy of buying the soft trucks for my young great-grandsons!!!

Linda A.

My 8 year old loves Hess trucks so much he insisted we make his school Valentine’s Day box to look exactly like his favorite Hess truck.

Jessica B.

My husband recieved one for Christmas every year from birth until his father passed away. Our first Christmas together I continued the tradition and have now started our own with our nephews ❤️ We love Hess trucks!

Ashley H.

My son has a growing Hess collection. He’s gotten the Hess toy truck for every birthday. He fell in love with Hess trucks and we’ve added many more to his collection for birthdays and Christmas. His goal is to have them all!

Carissa J.