In the early 1960's Leon Hess, founder of our company, wanted to provide a fun, high quality and affordable toy for families during the holiday season. The first Hess Toy Truck, introduced in 1964, was a tanker that could be filled with water and emptied through its delivery hose. At a retail price of $1.29, including batteries, the truck was a great value and became an instant success. His creative genius and attention to detail made the Hess Toy Truck an exciting holiday tradition and a collector's item for boys and girls of all ages.
Today, over forty years later, the Hess Toy Truck still maintains the original commitment to quality, detail and value. Models have included fire engines, helicopters, a police car, an airplane and even a space shuttle. Each year the truck is introduced with our distinctive holiday television commercial “The Hess Truck's back, and it's better than ever!” — and, more recently, with the Hess Toy Truck Float in the Macy's Thanksgiving Day Parade.
The Hess Toy Truck has become a lasting family tradition that extends across generations.