Tag Archives: tradition

The Hess Truck’s Back… But Won’t Be Around for Long…

You know the holiday season has arrived when you hear the commercials jingling “The Hess Truck’s back and it’s better than ever!” And this year is no different, with our first ever Dump Truck and Loader! A two-in-one construction duo, the toy is loaded with 350 parts, motorized movements and realistic sounds!  This year’s is a truly special toy that can be added to the collection of trucks delivered under millions of Christmas trees for over five decades. Don’t miss out on the tradition. Make sure to order yours fast because they’re sure to be sold out soon!

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A Look Under the Hood

All year round, we at Hess hear a similar refrain:

“Can’t wait to see what this year’s truck will look like!” – Laura Tilley Mauricio

“Can’t wait to see what it is!” – Sheila Mann Bryant

“Can’t wait! Come on, can we have hint?” – Jim Broglin

“I wanna see!” – Thomas Grobe

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Fall is in the Air

Kids are back in school, nights are brisk, leaves are changing colors and Halloween costume shopping is well under way. That means the holidays are just around the corner! Although Hess Trucks are loved all year round, we look forward to every holiday season in order to share the new yet familiar joy with our fans again. And of course before that, we’ll be sure to share some cool news about the 2016 Hess Toy Truck!

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Hess is Music to Our Ears

With those first chords of the rockin’ jingle “The Hess Truck’s Back,” a new era of the Hess Toy Truck was ushered in with the 1988 Hess truck commercial. Based on the classic 1963 chart-buster “My Boyfriend’s Back” by girl-group Angels, the first time that commercial jingle aired on TV sets up and down the East Coast was the moment the Hess Toy Truck became more than just the sight of the holiday season, but also the sound of the season.

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Happy Father’s Day!

Picture this: Dad gives you a soft nudge to wake you up early on Thanksgiving Day. While half in a dozing daze, you follow dad to the car and head over to your local Hess to stand in line. The weather is cold, but dad has a thermos of hot chocolate to keep you warm. Waiting in line, sipping hot chocolate – it’s all part of the special bonding time you get with dad every year in the moments before the Hess Toy Truck goes on sale. Those moments are the Hess Toy Truck history. That’s the history of many of our fans – either as the dad or the boy in this scene who may very well be a dad by now.

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And the 2016 Hess Toy Truck is…

Just kidding, this is our belated April Fools blog! This year’s toy truck is still a secret! Although the Hess Toy Truck design changes almost every year, keeping each year’s new truck a surprise until the holiday season has remained a constant. Whether it was revealed through signs put up at Hess gas stations, having social media fans unlock pieces of a picture of the toy on Facebook, or announcing the toy on NBC’s “TODAY” national morning show, maintaining that buildup to the surprise of the design will always be a special element to the Hess Toy Truck. This month, take a drive with us as we look back at the history of the reveal itself. And if you’re wondering about the design of this year’s truck, well, that’s top secret…for now!

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Celebrating the Beloved Green

One of the most celebrated holidays in the country is coming up – St. Patrick’s Day – in which streets turn into a sea of green as revelers cheer the luck of the Irish. But the color green has long been associated with another celebration – the day every Christmas holiday season when kids and adults unwrap their favorite Hess toy and cheer with delight. But there’s more to the beloved green toy than meets the eye. Continue reading

Spread the Family Love

As Valentine’s Day approaches, it is the time of year to show your affection to your loved ones and likewise we wanted to express our love to all of our Fans.  This month’s blog shares some special moments on how fans like yourself have lovingly invited Hess into your families. Thank you all for being our special someone this month and all year long!

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Hess Holiday Cheer

We want to start by wishing all of our fans a very Happy 2016! As we turn the page on a new year, every January we reflect on the most recent holiday season, which, of course,  is our favorite time of year because…well,  we get to spend it with YOU! All year long, we work towards creating a unique toy truck that both our long time dedicated fans and the newest tikes joining our fandom can enjoy during the holiday season.

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The tradition keeps on (fire) truckin’…

Today we’re excited to announce that we have officially sold out of the 2015 Hess Fire Truck and Ladder Rescue! We’re thrilled that you love the Hess Fire Truck and Ladder Rescue as much as we do.

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