Just kidding, this is our belated April Fools blog! This year’s toy truck is still a secret! Although the Hess Toy Truck design changes almost every year, keeping each year’s new truck a surprise until the holiday season has remained a constant. Whether it was revealed through signs put up at Hess gas stations, having social media fans unlock pieces of a picture of the toy on Facebook, or announcing the toy on NBC’s “TODAY” national morning show, maintaining that buildup to the surprise of the design will always be a special element to the Hess Toy Truck. This month, take a drive with us as we look back at the history of the reveal itself. And if you’re wondering about the design of this year’s truck, well, that’s top secret…for now!