Just kidding, this is our belated April Fools blog! This year’s toy truck is still a secret! Although the Hess Toy Truck design changes almost every year, keeping each year’s new truck a surprise until the holiday season has remained a constant. Whether it was revealed through signs put up at Hess gas stations, having social media fans unlock pieces of a picture of the toy on Facebook, or announcing the toy on NBC’s “TODAY” national morning show, maintaining that buildup to the surprise of the design will always be a special element to the Hess Toy Truck. This month, take a drive with us as we look back at the history of the reveal itself. And if you’re wondering about the design of this year’s truck, well, that’s top secret…for now!
Earlier this week, we revealed the new 2015 Hess Fire Truck and Ladder Rescue as well as this blog called “Hesstory,” where we’ll share new and interesting stories about our history and our fans. In our first blog post, we asked you to share your stories of the Hess Toy Truck and your thoughts on the reveal. And share, did you ever! Below are just a few of our favorite comments on social media about this week’s reveal. Continue reading