Tag Archives: Hess Truck’s back

Hess is Music to Our Ears

With those first chords of the rockin’ jingle “The Hess Truck’s Back,” a new era of the Hess Toy Truck was ushered in with the 1988 Hess truck commercial. Based on the classic 1963 chart-buster “My Boyfriend’s Back” by girl-group Angels, the first time that commercial jingle aired on TV sets up and down the East Coast was the moment the Hess Toy Truck became more than just the sight of the holiday season, but also the sound of the season.

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