Picture this: Dad gives you a soft nudge to wake you up early on Thanksgiving Day. While half in a dozing daze, you follow dad to the car and head over to your local Hess to stand in line. The weather is cold, but dad has a thermos of hot chocolate to keep you warm. Waiting in line, sipping hot chocolate – it’s all part of the special bonding time you get with dad every year in the moments before the Hess Toy Truck goes on sale. Those moments are the Hess Toy Truck history. That’s the history of many of our fans – either as the dad or the boy in this scene who may very well be a dad by now.